by Kelly Myers
1 - Be Approachable
When you get in front of the camera, try to relax and connect with your audience. Connecting with an audience through a screen is often times difficult, but with the right techniques, it can be done. Be aware of your body language, what you’re wearing and your mannerisms. Estate Planning and Elder Law can be daunting topics to discuss. Clients will be more willing to do business with you if you seem approachable and helpful.
2 - Keep it Short
Video is a great marketing tool, and allows you to communicate to viewers exactly what they need to hear. However, internet users have a small attention span, so asking them to spend time watching a long and drawn out video is not realistic. Remember to keep your message short and to the point; a script or storyboard is the best way to keep your video on track.
3 - Use a Script (or Storyboard)
You know that phrase “Think before you speak?” This phrase is applicable to video marketing. It’s a good idea to know what you want to say in your video instead of coming up with content on the fly. If you plan out what you want to say, whether it be in a memorized script or a detailed story-board, you’ll appear more professional and knowledgeable on the topics you’re discussing.
4 - Plan A Comprehensive Distribution Strategy
Take advantage of all the outlets available to you. There are multiple options as to where you can share your video including social media, a blog, business website, etc. The more places a consumer can view your video, the more likely they are to watch your video. Equally important is selecting an appropriate hosting platform, for instance, YouTube and Vimeo. Each has its own advantages, and should be used strategically in conjunction with the other.
5 - Make More Than One
It’s always a good idea to make more than one video at a time. Multiple videos encourage brand consistency, which is more likely to stay with the consumer. Estate Planning and Elder Law are complicated topics and will probably need multiple videos to explain the important aspects of each. It’s much better to make more than one video on the same topic, rather than produce one long video on one topic.
6 - Use Professionally-Made Videos
Although it is much more convenient to make videos on your own, professionally made videos will be beneficial in the long run. Professional videos will be produced with quality that will last many years. Also, many times, viewers can tell the difference between a homemade video and a professional video. It’s better that potential clients see that you took the time out to produce a professional and high quality video instead of making one on your own.
Integrity Marketing Solutions offers a high-end video marketing experience. Our team will work you and your team to map out a strategic video message, film your video in a professional studio and provide post-production edits. Video marketing is continuing to grow and Integrity Marketing Solutions can help!
If you’re ready to learn more about video marketing and what it can do for your practice, please call James at 877-352-2021 x80.