Please don’t try this at home! We know you love your GoPro camera and selfie-stick because we also enjoy sharing movies of the family ski trips, snorkeling and more. But your lawyer video is different. Consider these very different directors:
While Quentin Tarantino movies tackle vastly different subjects, they all include sarcasm, violence, dark comedy and non-linear plots. His polar opposite is Nancy Meyers, where the interior decoration plays a starring role in romantic comedies that are easy on the eyes and accompanied by the clever banter of gracefully aging adults.
They both create movies, don’t they?
At IMS, our years of experience creating lawyer videos has led to a process that brings out the best in our subjects. Clients see the real, genuine you. Sometimes the videos show a side of you that you may have forgotten. When clients arrive at our studios, they are often surprised at how being away from the day-to-day challenges of the office presents an opportunity to look at the big picture and reconnect with the experiences that brought them to this area of the law.
There are clients who arrive at our studios with some degree of trepidation. How will they look on camera? Will they look awkward? What if they say the wrong thing?
We have it all covered. Our process takes clients through the steps of discovering the core of their practice, the values that are part of their brand and the value they bring to your clients.
Done correctly, your lawyer video takes a leading role in a marketing campaign that integrates with your E2-CRM to engage website visitors and build trust. Prospects and clients feel like they know you, because they feel as if they have already met you. And in a very good way, they already have.