"The best brands are built on great stories.”
Chief Marketing Officer, Virgin Group
Everybody loves a good story. You could say we are wired to be intrigued and to develop deeper understanding through story telling and story hearing. Just like every person has a story, every business does as well. One of the unique things about estate planning and elder law firms is that, for them, these stories tend to overlap.
CASE STUDY: Attorney Michael McCafferty
Mike has a thriving estate planning practice in Wichita, KS. He has been a Wichita resident for many years and is well rooted in the community. He recently moved his practice from the busy downtown area to his office home ... a couple of miles outside of town.
Mike saw this move as a tremendous opportunity but also one that could back fire on him if not presented properly.
Would clients appreciate the move or find it inconvenient?
Would prospects see a "home office" as a negative or assume he is winding down or not serious about his business?
We knew, as Mike did, that this was definitely not the case and that this move was a great thing for clients. We found it best to show this by telling his Brand Story through video. Take a look.
The feedback he has received from this video and from his move have been nothing short of amazing.
Prospects, clients and referral sources can understand what it means to have an "office home" environment and see it as a comfortable benefit. They can relate with the firms values and find a common bond with McCafferty Law within a couple minutes of visiting his website. In the end, this adds up to better website conversion and a stronger closing ratio.
View McCafferty Law's Website Here
Our team helps estate planning and elder law attorneys tell their brand story in a compelling way.
To learn more, visit www.IntegrityMarketingSolutions.com or shoot me a message. I'd be happy to speak with you.