By Anneliese Krull
Do you want your businesses marketing to be Army Strong? If so, you need to follow the military model for building soldiers and apply it to your law firm’s marketing.
Get Away: New recruits are not trained in their backyards. Rather, they are sent away to a location dedicated to training. Free from distractions and attachments, these recruits are able to focus and accelerate their training. Similarly, you will need to leave your firm to gain clarity and to concentrate on your marketing strategy.
Breaking You Down to Build You Up: Many young people entering the service—like most youths—are overly confident. Drill sergeants make it clear that one must come into the military humble. Face the facts. If you have not done an extensive and honest appraisal of your firm’s marketing with an experienced guide, you will not know what you don’t know. Period. You may think you will survive, but you actually need training to thrive as you battle for online leads.
Weapons Training: When a soldier enters boot camp, he or she learns what it means to truly know their weapons. They must take care of these tools and practice the right way. At the IMS Boot Camp, you will be introduced (or reintroduced) to your marketing weapons. You will have the strategy and the coaching to maintain, understand, and utilize these tools to win (and hold) the estate planning battlefield where you practice.
No Pain. No Gain: The elite forces are not concerned with comfort. Rather, they are consumed with their results and their mission. Your marketing and business goals will not be reached by doing what you have always done or what seems safe. You won’t get different results without making changes—and being dedicated to those efforts.
Band of Brothers: In the military, each unit must be on the same page and trust one another without hesitation. That trust often comes through sharing the same mission and the same training day after day. Your marketing and client intake team needs to be trained and informed. Consider bringing team members with you to the IMS Marketing Boot Camp to make your firm the elite unit you want it to be.
To build strong marketing, enlist in our Legal Marketing Boot Camp here in Olathe, KS, June 8-10. Spaces are limited to ten firms, and we have only three spots left! Call James to reserve your spot today at 877-352-2021 ext. 80.