I’m very proud to tell you that I have been invited for a second time to speak at an international digital marketing conference held in Amsterdam on June 22 that brings together industry thought leaders to focus on developments in digital marketing and online search. I’m in great company - other presenters include Google, Twitter, Yext, and Uber.
My presentation will focus on the key values and core beliefs that drive a digital marketing agency and how these differ from traditional marketing agencies. Thanks to conference organizer Peter Buxton for inviting me back. Here’s what he had to say about my presentation last year:
"Jennifer's presentation at the Local Search Today! conference in December 2014 was evaluated by delegates as the best presentation of the event. She made a clear case for the massive changes needed to market goods and services now that the sales funnel has been replaced with a dynamic and fragmented path that demands a far more sophisticated approach to marketing. The delegates came away with both theory and best practices. Jennifer's presentation style is both entertaining and informative. She is a great addition to our programme," he explained.
Here’s the bottom line for law firms and digital marketing: Digital leads require a different response and process than referral-based leads. Too many law firms don't "get" digital, don't respond quickly enough or appropriately to online leads, and then get frustrated that their online efforts don't drive revenue. We can help you change that and dramatically increase your online leads.
Two weeks before I leave for Amsterdam, we are hosting our Legal Marketing Boot Camp. There’s ONE spot left – if you want to boost your practice and want to fully understand how different digital marketing is from traditional marketing, register for Legal Marketing Boot Camp today. Have questions? Call James at 877-352-2021 ext. 80.