By Anneliese Krull
With fresh foods, sunshine and longer days, summer has a flavor all its own. It’s like a breath of fresh air.
Here are a few seasonal suggestions:
Military Holidays. With numerous military holidays in the summer months, recognize those who have and continue to serve and sacrifice for the freedoms we enjoy. Remind those in the armed service about the importance of getting help for VA benefits, as well as steps they can take to protect their families.
Vacation Prep. Summer is a key time for family road trips. Remind your subscribers that if they are taking a vacation (or have a family member taking a vacation), they need to have certain estate planning documents in place. Why? To protect their loved ones should something untoward happen.
Family Gatherings. With Fathers’ Day, Independence Day and weekend barbecues, there are ample opportunities to discuss estate planning and end-of-life issues with children and grandchildren. Encourage your readers to have these conversations and to reach out if they need to update their plans.
By implementing a few of these simple, summer specific eNews intros, you can put a sunny, summer spin on your marketing.