By Anneliese Krull
A long time ago, in a galaxy far far away, a few nuggets of wisdom were passed along by the beloved green Jedi Master Yoda. Although you may not be destined to save the galaxy from the dark side, Yoda’s advice (in the context of estate planning) may help you save more people from their lack of proper planning.
- “Do or do not... there is no try.”
Often times when I do marketing reviews with clients who are unhappy with their marketing reports, it is because they are not “doing” the marketing “work” required on their end. Here are a few simple things to “do” that will pay huge online conversion dividends. Blog every work day, post to social media and request client reviews. My dad is an estate planning attorney just like you and one thing that he consistently hears from new clients is “I read all your reviews.” So make it easy on your clients and send the link to your site and just ask!
- “Fear leads to anger. Anger leads to hate. Hate leads to suffering.”
If an independent SEO company suggests that your website it not optimized or if you are not where you would like to be on Google, do not fear. Rather, calmly reach out to your team here at IMS. We will review your site and work with you to make changes and implement more effective strategies. Oftentimes, the issue can be remedied with a few tactical adjustments. If you succumb to panic and make rash, emotion-based decisions, then you could seriously damage your marketing and your online reputation. In turn, this can cause your business to suffer.
- "When 900 years old you reach, look as good you will not."
How long has it been since your website was designed/redesigned? Just as the human body ages over time and loses the vitality of youth, so too a website ages and does not look or perform as desired. Designs, technology and even SEO best practices change over time. Unless you update your site and your strategy, they will look like Yoda. Old.
- "That is why you fail.”
We developed and have continued to update The Essential Solution® based on research and the evolving nature of internet marketing. Luke Skywalker’s initial problem? He refused to believe in the power of the Force. However, once Yoda demonstrated this power to Luke, all Luke could say was “I don’t believe it.” If you can’t trust our more than two decades of proven marketing success, then failing to follow our guidance may be the reason you are struggling. Just like Yoda, we won’t lead you astray. But, you gotta believe.
- "Judge me by my size, do you?"
As Yoda notes, size matters not. While our clients practice in firms of all sizes, many of our clients are attorneys with boutique law firms. Just because your firm may be smaller than your local competitors do not give up. Even if you are a solo practitioner (like my own dad), that doesn’t mean you can’t do big things. Believe you can, but be humble enough to learn and follow our proven guidance.
Seats Still Available for Legal Marketing Boot Camp!
Registration is limited to ten law firms to ensure you get the kind of personal attention that will truly transform your law firm marketing. Join us to gain more insight on how to grow your practice and your profits. Register for our Legal Marketing Boot Camp, June 8 – 10 in Kansas City. Your estate planning practice is ready to grow – we will show you how to make it happen!