By Anneliese Krull
It’s graduation season. Across the country, men and women are leaving the great halls of learning to begin their careers.
When I graduated, I naively believed that I had learned all I needed to know, that my schooling was completed and that I would no longer be graded for my performance. You see, growing up as the daughter of an estate planning attorney and an accountant, my parents both had mandatory continuing education credits to accumulate. Part of the reason I chose my field of study was precisely so I wouldn’t have these required hours.
How wrong I was!
While marketing remains fundamentally the same, digital marketing progresses as fast as you can say “Congrats Grad.” Ok, maybe that’s a bit of an exaggeration; however, here are a few things you need to consider.
Responsive website: If you are a new client here at IMS, you have a responsive website. If you are not an IMS client or have not had a recent redesign, you really should contact us about a new site because online search favors responsive sites.
CRM: Customer Relationship Management software has become key to tracking website interaction and outbound marketing. Greater knowledge allows for more personalized marketing. And more personalized marketing results in more client$.
Client Intake Processes. Whether you have an efficient client intake process or you have no system, closing clients and consultations could be improved. With our CLIP, you will have a system in place to meet the lead’s unspoken demand for immediacy—during or outside office hours.
Life is all about learning. The truth is that while you may not have a GPA, prospects are constantly grading your firm. Come to our Spring Legal Marketing Boot Camp June 8 through 10. You (and your staff) will share a fun, interactive, and practical experience. You will return to your practice as an informed industry leader in the estate planning and elder law field. With less than a month away and limited slots, call James at 877-352-2021 ext. 80 to register today!