NBC’s colorful peacock logo was launched in May 1986 as part of its 60th Anniversary celebration. NBC also has an audio logo: the three tones which evolved from many different configurations until 1929, when the network decided on the three tones we know so well.
While your law firm may not need an audio logo (although we’re sure that more than a few of you would like that!), you definitely need a firm logo. Logos serve to provide an easily identifiable graphic identity that also serves as a lynch pin to all of your branding. The goal of a good logo is to find a graphic design that reflects your firm’s values and focus areas. But it does even more. It identifies you in the most simplistic way possible, so that when someone sees it, they instantly recognize it as YOU.
If you don’t have a logo, or haven’t redesigned your logo in several years, you may be missing out on an important branding element. Here’s what makes for a great logo:
Uniquely Yours. If your logo looks like every other estate planning attorney’s logo, you will have missed the point. Your logo needs to be, well, your logo. It needs to showcase who you are, with a different design, different typeface, or other elements that are distinctive. Let your uniqueness show through your logo.
Simplicity. Trying to cram too many design elements that represent various parts of your business will leave you with a cluttered design. That is, unless you are NBC. Did you know that each of the different colors in the peacock’s fan represents a different division of the network?
Is it Suitable? A professional service firm should not have a logo that appears anything like that of a retail enterprise. Your logo needs to have some gravitas that reflects the importance of the work you do. That doesn’t mean it needs to be boring. But leave the flashy brights to the car dealers.
Flexibility Matters. Will your logo work in print, online and video? Will you be able to use it on promotional products as well as on a sign on your building? If a logo only looks good when it’s on a website, but it doesn’t work on a coffee mug, it’s too limited. A good logo can be scaled up, down, and sometimes even sideways.
Will it be Remembered? A strong logo is imprinted into the mind of the person who sees it. Most of us can easy recognize the logos that we have seen for decades, from soft drinks to automobiles to department stores. If it is simple and unique, chances are good that it will be remembered.
At IMS, we have amazingly talented graphic designers who can help you create a logo that will represent your firm and work with all of your marketing efforts. We can also help you with custom brochures, letterhead and any kind of printed materials you need. Just call James Campbell at 1-877-352-2021 ext. 80 to learn how we can help!