Is there a difference between your “real” self –and the “lawyer” self?
It all depends on how long you have been practicing law. Twenty or thirty years ago, you put on a different personality when you put on your suit and headed for the office or went to court. The lawyer in you might have had a little bit of a sterner personality, with little room for anything warm and fuzzy, only rarely letting your real emotions show.
And believe it or not, there were decades when women were discouraged from putting photos of children or family members in offices. Women were told that clients and colleagues might not think we took our work seriously enough.
But today, the brick wall between the working person and the outside of work person is only as high as a curb. We dress more casually in the office, with many attorneys only wearing suits or business dress if they are going to court. Expressions of personal style including photographs of family members are seen in everyone’s workspace, from attorneys and partners to associates and paralegals.
How times have changed!
Here’s another personal/office personality that has changed. Today we encourage attorneys to have videos on their websites and use this as an opportunity to introduce the attorneys as people to prospects. In other words, the very opposite of how attorneys used to be told to present themselves.
Let’s be clear: attorney videos must be professional, planned and have a purpose. But the real person of the attorney that you see on the video should be the real person. They should demonstrate their professionalism, their dedication to their clients and their effectiveness. But the video that succeeds most will be the one that also includes a slice of who they are, in real life.
Don’t have a video on your website? Call James at 877-352-2021 ext. 80 and learn how video can change up your estate planning practice.
Legal Marketing Boot Camp
Join us June 8-10 for Boot Camp and learn how a great lawyer video can help you attract and motivate your ideal clients to take action and move forward with you. There's only one seat left. Register today!