By Anneliese Krull
It sounds simple, right? Not necessarily.
If set up and managed properly, a Google My Business page will be a fierce ally. If not, it will be your sworn enemy.
If you have multiple Google business pages for the same location or have forgotten the username and password, then Google My Business will rage war against your search engine optimization.
Because Google can, and because part of their criteria for determining the quality of a business is through Name, Address and Phone consistency between these Google pages and your website.
How can you fix this?
Unfortunately, because of how Google works, this is not a battle we can fight for you. As the business owner, your active involvement is required.
What is the best line of attack?
- Do not create another page. Merely creating another page does not solve the issue of having no control over those Google listings in existence.
- Try to log in. Look through any email account or password combination possibilities. Ask your employees, past employees or third party marketing firms if they ever created or verified the page. If they did, have them supply the email and password. If the username works, but not the password, request a password reset.
- Create a new Google My Business Login and contact support. Go to www.google.com/business. Click “Start Now.” Create an account. Use that account to log in. Click the three bars in the upper left to open a new menu. Select support from the menu and request the business ownership to be transferred to you. A Google representative will work with you and determine whether this is a legitimate claim. Do this only if all other attempts to recover the account have failed.
- Claim and verify the business. If Google releases the page, claim it with your new profile. If the address is correct, verify the account. If not, close that location and then – and ONLY then – create a new location with the proper information and verify.
- Safeguard your account access. Now that you have an account you can access, record the email and password. Within your account, set up a recovery email and a cell phone so you can receive a code via text if you ever get locked out. For further security, give your account manager your login credentials so we can help access your account in the future.
Although you will need to speak directly with Google, please submit a support ticket on our website if you need guidance through the process.
With determination and a little effort, Google My Business will work for rather than against your marketing goals!