By Anneliese Krull
Our Marketing Boot Camp is right around the corner!
Whether you are coming to our Legal Marketing Boot Camp June 8-10 (or are planning to schedule a private strategic planning retreat), you would be wise to include the following items to your to-do list.
Inventory your processes. You will not be able to understand how to improve your marketing and client intake process until you understand your firm’s current procedures. To take what you have learned back to your firm, you will need to explain how these new methods improve upon the status quo.
Communicate with your staff. If you have chosen to disregard my previous suggestion to include the head of your marketing in the boot camp, this step is vital. Unless you explain the purpose for your trip and the fact that you will be making changes upon your return, you may experience resistance. Clear and open communication is key.
Leave a schedule. Before you go, be sure everyone in your office has an agenda of the retreat. You will be setting your employees up for success because they will know when they can reach you or when you might be touching base. Similarly, they will have a better idea of what you will be learning and—as a result—what to expect upon your return.
Be Teachable. Come willing to learn, and you will not be disappointed. On this trip, you have the opportunity to glean from experienced marketing professionals who thoroughly understand digital marketing. But even more important, they know how digital marketing relates to the estate and elder law niche.
Get ready for fun. Each workshop session is entertaining and engaging, filled with movie clips and interactive activities. In the evening, unwind and relax during preplanned events with great conversations enjoyed over delicious food and refreshing beverages.
By including these items in your preparations, you will set yourself up to have an exceptional training experience – and even more important – a more profitable and enjoyable practice.
If you have any questions regarding our Legal Marketing Boot Camp or if you want to schedule a Private Strategic Planning Retreat, call us at 877-352-2021.