Every Friday, we deliver blog posts to your inbox, ready for you or your team to post on your blog. And if that wasn’t enough, every week we send you a blog digest so that anything you might have missed is easy to pick up.
We’ve heard that some of you aren’t taking the fullest advantage of this service, which is part of your Essential Solutions services. We’re not sure what the reasons are –but we DO know that you are missing out if you are not blogging on a regular basis. Daily would be best, but if you are able to post two a week, that would be great.
Why do we care so much about your blogging? Because it matters to your success!
Every blog post creates a new page on your blog site – each with the opportunity to create a relative inbound hyperlink to your website. This social activity is picked up by the search engine robots and spiders that roam the internet, e.g., Google and Bing, which also notices the relevant, quality inbound links to your associated website. These connections, along with your social activity, support your domain authority and page rank.
Every time you post a new blog, you show your visitors your website is alive and well. When visitors to your website see that your blog is current and filled with topics of interest to them, they are getting the message that you did not just create a blog and walk away. It shows attention to detail, and clients are reassured when they see that.
You want people to know who you are and how much you know. Whether you use our blogs as is, modify them or write original content, your articles show off your knowledge, expertise and experience. This is another opportunity for you to show your website visitors who you are – and why they should be your clients.
Remember at the heart of all of Google’s constantly changing algorithms is the focus on the user experience. If you have a blog site that is consistently adding content that is relevant to your website, Google is happy.
Now are you ready to start blogging?