You wouldn’t let your reception area get shabby and run-down. Clients walking into an unattractive, outdated waiting area will wonder if they should let you handle their estate planning. High end clients will walk out the door if they don’t think your practice is up to snuff. The same thing goes for your website, which is your public face to the entire world. Failing to keep up appearances–in this case, not keeping your website up-to-date in design and functionality–could have some serious consequences for your online success.
Look and feel. Websites look different than they did three or four years ago. The emphasis is on a horizontal layout with a lot of graphics and videos that are the shining stars of today’s website. It’s a clean, modern look that looks great on phones, tablets and desktops.
Responsive design. We are always amazed when we visit an attorney website on our phone and find that the numbers aren’t big enough to read or the entire first screen is dominated by a page that isn’t sized correctly. There are two reasons to update your website if you have not already done so: Google is ignoring you because you failed to listen when responsive design, that is, websites designed for smart phones, became a priority and because your website visitors who live 24/7 with their phones are not going to tolerate a website that is not phone-friendly.
Photos and videos. We live in a highly visual age, where people are tuned in to photos, videos, images and graphics. Infographics are a huge part of how millennials communicate. And Baby Boomers are now using reading glasses, so they love to see an abundance of photos.
Make it easy to connect with you. Shorter attention spans and intense competition means that your website has to be as easy as possible for visitors to connect with you. That may mean a “Click to Call” link, your phone number in larger, bolder typeface than the rest of the content or a one-click email address. Skip the long forms that ask for a lot of information.
Good content. “Make yourself useful” isn’t just a good reminder for children. It’s also a good rule for websites. Provide checklists, up-to-date information and relevant links to websites that your visitors can use.
If your website has not been updated in recent memory, chances are you are in need of a refresh! Submit a support ticket or call James at 877-352-2021 ext 80.