You can take a new sports car out for a test drive, try on a designer dress, even rent before you buy. But professional services don’t work the same way. Clients are either fully on-board or they are someone else’s client. That’s why getting clients through the sales funnel and overcoming obstacles is tougher than other sales cycles. That’s another reason to incorporate video into your marketing plan.
The sales funnel for professional services starts with clients being able to find you, and for digital marketing, that means having an online presence that works as well for human visitors as it does for the Google bots that crawl the web and deliver rankings back to the mother ship. Have we mentioned lately that Google loves video? Because if for no other reason, the impact that having videos on your website has on SEO is reason enough for you to invest in videos.
If estate planning attorneys in your area have videos and you do not, you’ll have to have something extremely compelling on your website to compensate. And if they don’t have videos, you have an opportunity to take a quantum leap ahead of them.
Here are more reasons why we like our clients to have videos on their websites:
While you are out of the office, on vacation or at your kid’s softball practice, these videos are working 24/7. They are never out of the office.
Videos introduce you to clients before they even meet you and help clients get comfortable with you. When they walk into your office, they already know what you look like and what your voice sounds like. If you are old enough to remember video dating (1970s), you know the basic premise!
And in case you didn’t realize it, just as we optimize your website with title tags, keywords and descriptions, we do a lot of the same things to optimize your videos. They are working hard for you.
Still a little anxious about lawyer videos? Consider this: you are not entering the world of lawyer videos on your own. Your marketing team at IMS is right beside you every step of the way, from crafting a strategically planned script to making sure you look great on camera to determining the most impactful way to use those videos. We’ve got you covered!