We’ve heard many different reasons for lawyers not to have a video on their website. The excuses range from “I’m waiting until I lose these last ten pounds” to “I need a new suit” and everything in between. For some people, the very idea of making a video creates anxiety. They are worried that they may not look good on camera, or they may say the wrong thing or that the experience will be a negative one.
You’re not going to be improvising. There’s nothing casual about the lawyer videos we produce. Before we even start filming, we have devoted a good deal of time to clarifying key messages and scripting your dialogue.
You’re not alone in the studio. You’ve got an entire team working with you, so while you are the only one in the video, there are people guiding you through every step of the process. They may be asking questions off screen, to be edited out during final production, or holding up cue cards in front of you. They’ll make sure you look your best on camera.
Planning your video may bring some surprising insights your way. Before you step into our studio, we’ll ask you a lot of questions about you and your law firm. We’ll talk about your answers and dig deeper before we start to craft messages that align with your overall marketing strategy. Clients often comment that they have never quite been able to articulate their law firm identity before. It’s what we do.
You’re going to like the way you look. With a well-outfitted studio and professional equipment that includes great lighting systems and high-quality video cameras, we create high-production-value videos. That means you will look good. We’ll make sure of it!
Editing makes everyone look better. Did you ever notice how movie stars always seem a little awkward on awards shows, when they are not working from a script? Everyone looks great with a script and editing. It will still be you, but better.
Making videos is painless. Promise. Let’s be clear about this: producing effective lawyer videos is hard work. Honing your message, determining what videos are needed to address your target audience, creating an engaging script that feels natural; all of these details take effort, time and expertise. But it’s a labor of love for our team. When the shoot is done, post-production is completed and you see the final product you’ll understand what we mean. It’s immensely gratifying for us and you.
Ready for your close up? Call James at 877-352-2021 ext. 80 to learn more.