A law firm website without at least one professionally produced lawyer video is like a website without an About the Attorneys page. Today’s visitors to estate planning and Elder Law firm websites are looking for a connection and reassurances on an emotional and intellectual level. Lawyer videos make that connection happen faster than pure text.
But I have outstanding credentials, so why do I need a lawyer video? If you have outstanding credentials, great reviews on Avvo and Martindale, Super Lawyer and Chambers, congratulations—these lawyer accolades are not given out to every attorney and they do have an impact. But… remember the quality and caliber of your peers. If you are a Preeminent 5.0 out of 5.0 attorney, you are competing for clients with other Preeminent 5.0 out of 5.0 attorneys. If the difference is that they are reaching clients at the heart, while your website is an unemotional sleigh ride of facts, you may be losing clients without even knowing it.
We’re all a little slow around this time of year. Not true. IMS clients who have embraced lawyer videos, automated their intake processes and incorporated powerful E2-CRM are busy year round. If you are concerned about a seasonal slowdown, may we recommend using your free time productively to schedule a strategic planning retreat? And yes, that would be the perfect time to start preparing your lawyer videos.
My website doesn’t get as much traffic as I want, so why would I add a video to it? It is possible that a lack of a video may be WHY your website is not getting as much traffic as you want. Remember Google buying YouTube? Google spent $1.65 billion to purchase the video sharing website. Sounds expensive, but the revenues from YouTube have more than paid for itself already. People love videos. They expect to see videos on all websites, from a shoe retailer showing someone walking in shoes to live streams of conferences. Adding a video makes a difference, especially where sensitive legal topics that combine money and emotions—that would be estate planning—are concerned.
I’m as busy as ever, so maybe I don’t need a lawyer video. Well, you might be busy now, but remember that the playing field is changing rapidly. Your competition is not just the colleague a few miles away. Millennials who are more comfortable filling out a form and having an interaction with a seamless app are migrating to the online legal services providers. We’re not going to mention them by name; they have a strong enough SEO platform and don’t need any help from us. But you know who they are, and they are not going away any time soon.
I’m still not convinced. Remember that we work with and speak with attorneys at estate planning law firms across the country. We rely on hard data, not anecdotal evidence, so that we can make the best recommendations for our clients. And we fully believe in the power of lawyer videos!
If you’ve got questions about lawyer videos or any IMS services and how they can boost your profitability, call James at 877-352-2021 ext. 80.