The Summit 2017 is an experience event for estate and elder law attorneys, hosted October 18-20 in Colorado Springs at Cheyenne Mountain Resort and Legacy Ranch. We caught up today with IMS CEO Jennifer Goddard to find out more.
IMS: There are so many legal conferences planned this time of year. As an attorney, if I had to choose, why should I choose to attend The Summit over other legal conferences?
The Summit is unlike any other legal conference. In fact, I wouldn’t even call it a conference. The Summit is a true retreat. We attend many conferences throughout the year, and we have hosted workshops and boot camps ourselves. The one thing I notice about all of these events is that by the second or third day, everyone is exhausted. I question how much learning is really taking place in those kinds of environments, how much is retained, and how much really makes a difference for positive change.
At The Summit, we are committed to helping you make authentic, lasting change. We want to help our clients meet the challenges of a changing legal market, changing cultural values, and disruptive technology. And I don’t think you do that by cramming 20 hours of CLE lectures into three days at a hotel. We have a full agenda, but we’ve built in time to reflect, to network with your colleagues, and to enjoy the beautiful Rocky Mountains. You will even have the opportunity to come out to the Ranch and work with horses.
IMS: Wow! That sounds really different! Tell me more about the learning approach at The Summit.
Educational psychologists refer to something called the Forgetting Curve. In a nutshell, the Forgetting Curve shows that during a lecture, if your absorption rate is at 100 percent on day one, there is a 50 to 80 percent loss of learning from the second day onward, which is reduced to a retention rate of just two to three percent after thirty days. This is why we retain so little of what we learn in these intense, lecture-format conferences.
IMS: So how can we combat the Forgetting Curve?
As it turns out, retention depends how well we connect new information to things we already know. This is the foundation of Experiential Learning, which is the approach we take at The Summit.
It’s more than just hands-on, or learning by doing. We all have experiences every day, but we seldom learn anything meaningful from them. Experiential learning is not just learning through experience, but learning through reflection on our experience. And that is what is unique about The Summit – we have designed our program with unique experiences and time to reflect – or process – those into authentic learning that you can retain, apply and act on.
IMS: I notice the agenda includes both Course Work and Horse Work. What do you mean “Horse Work,” and why work with horses? Is that just for fun?
Ha! Well, of course we hope everyone has fun, but no, the Horse Work is not just about having fun. We specifically set the Horse Work for Day One so we could sort of wipe the slate clean and be mindfully ready for the Course Work on Days Two and Three.
IMS: But, why horses?
Some programs utilize ropes courses or other challenging experiences to help participants achieve break-through insight. But we choose to work with horses because they are not easily controlled. They have minds of their own and working with them challenges your communication skills and your ability to establish trust and influence others – both horse and human. They really are perfect learning partners because they are curious by nature, they like being with people, they have no “agenda,” and they are completely honest with their feedback. Your horse partner does not care where you went to school, he has no regard for your title, paycheck or your fashion sense. He will always tell you the truth, straight up.
By the way, the Horse Work is not required. I know some people may be afraid of horses, and none of us can learn when we’re scared. But I think everyone will enjoy being at the Ranch, and even those who choose to participate from a safe distance outside the arena can have profound learning experiences.
IMS: What can attorneys expect to get out of The Summit?
We have lots of great sessions on topics from strategic planning and digital marketing to brand storytelling, client intake and sales process development. We even have some special guest speakers lined up with programs you won’t find anywhere else.
But at the end of the day, we hope every single person finds what they need right now to push past whatever is holding them back from achieving bigger goals. Wherever you are in your career – whether you are a new attorney or you already have that million-dollar practice – there is always another summit to conquer. We hope you will spend some time in reflection, identify and trample your limiting beliefs, and return home with renewed energy and commitment to do something remarkable.
IMS: Are there any special discounts available?
Yes! Essential Solution clients get a preferred-client discount, and early registrations save $200 through Sept. 15th.
Also, and this is a big one, we’ve reserved a limited block of rooms at Cheyenne Mountain Resort for a ridiculously low price of just $169/night – which is about half their regular rate. These rooms will be booked on a first-come-first-served basis, so the sooner you register the better.
The Summit 2017
October 18-20 | Colorado Springs
Early Registration discounts apply through Sept. 15