Yesterday we posted the link for a free scan of your law firm's online listings. (Here it is again in case you missed it.)
Are you happy with the results of your listings scan?
If not, don’t despair.
- First, you’re not alone -- on average, 69% of a legal practice’s online listings contain incorrect information!
- Second, you now have access to the best location data management technology on the market!
Essential Listings – A NEW Service from IMS
We are pleased to offer Essential Listings as an upgrade to the on-site SEO services already included in our flagship Essential Solution® marketing system.
Our team here at IMS are SEO experts, we know what search used to be, from its nascent blue links metadata to knowledge cards, maps and ranking factors aplenty. And with new technologies like self-driving cars and AI assistants being born left and right, we’re also keen on what search is becoming.
We have excelled at helping clients improve their SEO strategies, but the search ecosystem is changing rapidly, so we’re offering new services to help drive even more new business to your law firm through digital presence management!
Prominence: The Importance of Managing Your Digital Presence
While there are a lot of unknowns, one thing Google has revealed about its compilation process are its local ranking factors, which are
This is where your digital presence plays a part. Prominence is based on the information that Google has about your law firm from across the web, including business listings and reviews data.
Local Search: It’s More than Just the Big Sites
Yes, in terms of the classic view of search, it’s most definitely important to show up on big sites like Google, Bing, Yahoo, Apple, and others. But search has changed and that’s no longer enough. Your law firm also needs to be optimized for local search, which means you need to not only be listed on big sites, but you need to be listed everywhere — including smaller sites like Citysearch, WhitePages, and so many more.
This is because all high-quality sites want to make sure the business listing information they have is accurate, so they cross-check for consistency against other high-quality sites. Google will compare its data against smaller sites and vice versa. The more consistently the data they have compares to others, the more confident the site will believe it’s correct and accurate, and the more likely it is to show the data to its users.
If you weren’t thrilled with the results of your listings scan, now is the time to put Essential Listings to work for you!
Call James at 877-352-2021, or shoot him an email right now: firstname.lastname@example.org to find out how!