Do you own a law firm? Are you a woman? if so, you'll want to check this out!
Every day I talk to women in law who say they want more ... more joy, more freedom, and more revenue. They want a firm that runs smoothly, gives clients great service, and rewards them with joy in their work, time for their families, and financial freedom.
If that's you, then I have some great news! I have partnered with law business strategist Wendy Witt, JD, to create a CEO Coaching program specifically for women in law. Wendy and I have spent months cooking this up as a labor of love to support women who own or manage a law firm.
Why Specifically For Women, By Women?
Over the past year, I've been working with the women's group, Empowering Women in Law Leadership. We have more than 1,600 women lawyers in our group, and believe me, they speak out when they have an opinion!
Here's what they told us:
They are disappointed in the CEO and business development coaching programs they've seen so far. The old, alpha-male, push-push-push style of business development is not a good fit for them. They want more collaboration, more balance and more sustainability.
They asked us for more coaching and training to build their skills and support their goals.
They want a Master Mind group of their peers -- other women in law who share the same challenges, similar goals, and values. They want a "second family" where they feel comfortable sharing ideas.
They want people and systems to hold them accountable ... especially through their most challenging times. They are tired of facing yet another New Year with the same goals they had last year, and feeling like they haven't made real progress toward achieving them. They know that this often happens because ... well ... life. With accountability, they can make course corrections more quickly and consistently to stay on track.
They asked us for mindset and performance coaching, so their dreams don't falter when their enthusiasm wanes. Top athletes and even hedge fund brokers see the value of performance coaching every day. Women in law face an onslaught of challenges, and often carry the baggage of conflicting expectations. Mindset coaching can be the difference between frustration, stress and burnout ... and success, joy and enthusiasm!
Finally, they told us they want another live event. The break-throughs, the friendships and the networking that came from our Empowerment Retreat were so powerful, everyone said they wanted to keep the momentum going.
They challenged us to deliver more. And here it is!
My morning commute is mostly through an area called The Black Forest here in Colorado Springs. It's a beautiful drive through gently rolling hills and deep forest, with occasional views of Pikes Peak. I frequently see deer crossing the road.
Which is nothing new for a country girl, but it is different here in Colorado than in Kansas. Back in Kansas, I sadly saw more dead deer alongside the road than live ones crossing. I almost never see dead deer on the roadside in Colorado.
This morning, watching a big fellow cross in front of me, I realized why.
Deer in Kansas, for whatever reasons, dart across the road. They dart out in front of you and you have no chance to stop. Whenever I've seen deer cross the road in Kansas, they were running full-out, scared to death ... as if they KNOW the road is a death trap. It was like they closed their eyes and said, "Here I go, hope I make it!"
And of course, more often than not, they don't.
Colorado deer are different. They OWN the road. They step out into the road and turn and LOOK at you, as if to say, "You want a piece of me? You realize you are driving on MY road, right? And if you don't slow down and wait, I will dedicate my life to ruining yours."
The confidence with which Colorado deer cross the road slows traffic all across the state. Seriously, you don't want to hit these deer because you know it's going to wreck your car, your day, your insurance rates, and probably the rest of your month.
Colorado deer give you time to think about this.
Colorado deer understand, on some level, that attitude determines outcome. As you're growing your law firm, moving to more digital marketing, and becoming the CEO of your legal business ... don't cross the road with fear, like a Kansas deer. If you live in fear, you will probably come to a bad end!
Be a Colorado deer. Don't close your eyes and run like hell hoping for the best. Step out with confidence, stare down your challenges and OWN the road!
At IMS we offer digital marketing solutions and coaching in the three areas most vital to your success: sales, marketing and mindset. If you're ready to own the road, schedule a strategy session with us now.
If you do not transform your law practice to meet the demands of the digital world, it will go down in flames.
Let me tell you why…
You advise your clients to, “Prepare for the future,” or “Leave a legacy.”
Every estate attorney has countless stories about clients who failed to get their estate plan done for one reason or another and their lives are now in ruin.
Why? Because they didn’t want to prepare for the future…They didn’t listen to the information you gave them… They ignored your emails… They didn’t trust your advice… Simply put, they didn’t want to change…
It’s time to take your own advice!
Now, I am going to tell you something you already know … The world is accelerating towards digital. It’s all around us. Industries are being flipped on their heads, business is being transformed in front of our eyes, and tech is changing faster than most of us can keep up.
A simple Google search is enough to prove that.
But here’s the deal, IF YOU DO NOT FIGURE THIS OUT, YOUR LAW FIRM IS GOING TO FAIL.
Your law firm’s story will become similar to many of those tragic stories you can probably rattle off in your head of clients who refused to get it done.
If you are still relying on referral sources, setting up countless seminars, or hoping for business through word of mouth, you are in danger.
Just being online is not enough anymore either! You probably know this...
83% of people now search online and look at an attorneys’ reviews before ever contacting them!
If you are chasing 17% of the population, you’ve got a problem!
Have you even thought about online reviews? Do you have a strategy for getting them? How do you get your happiest, most satisfied clients to leave comments?
These are questions you must answer to succeed in the future.
Then there are even more questions, like SEO, Digital Lead Generation, Pricing, etc. that need to be answered as well…
So how do you figure this out? Where can you get all this information? How do you make the transition to the digital world? Do you buy a website? Do you get coaching? Do you create content? Do you change your sales process? Do you invest in expert help?
Moving from traditional marketing to digital marketing is like Crossing the Rubicon.
It’s liketrying to figure out how to get back to earth from mars without a spaceship, like in Matt Damon’s movie, The Martian.
There are so many moving pieces to get this right.
We have put all of it into ONE SOLUTION for you like nothing else in the marketplace!
We have coaching, we have the information, we have the sales process, we have the mindset, we have the technology…
We have the ONE AND ONLY SOLUTION that can transform your practice to meet the challenges of today’s digital world.
We can get you across the Rubicon. We can get you back to earth. We can help transform your practice to excel in the digital world.
There is ACTUALLY no other solution that offers it all in one place.
If you want to be a part of it, take charge, and transform your practice before it’s too late, book a call now.
We’re here to help you grow your practice, help you make money, and extend your reach to find every person that needs your help.
What better way to do that than having several prospects scheduled in the new year before it even starts?
I want to give you a sneak peek into our coaching program and how we are generating traffic, leads, and conversions for our clients.
Before the new year breaks out, here is a formula to sending out a great email to your list:
(Rapport Building): I trust this finds all well with you.
(Relate): Check out the date of this letter. Can you believe 2018 is already coming to an end?
(Relate): Many people are gearing up to make a New Year’s Resolutions. How about you?
(Turn Focus): One common resolution is to ________ Example: get my estate plan done/updated or to complete medicaid pre-planning strategy].
[CUSTOM: THIS IS WHERE YOU GET CAN GET PERSONAL AND REFRESH THEIR RECOLLECTION ABOUT HOW THE RELATIONSHIP BEGAN AND HOW IT WAS LEFT]
Example: Unfortunately, this common resolution is one that rolls forward from year to year. In fact, you (Action) met with me on (Date)1/15/18 to discuss your estate planning objectives. You went to Europe shortly thereafter and we never had a chance to follow up.
(Purpose): Consider this a friendly follow up.
(Request Meeting): When you are ready, give us a call or send an email to ______ and let’s start the process.
(Thank in advance): We look forward to helping you __________ Example: enjoy some estate planning peace of mind.
Our highest performing Attorneys have used this formula to great success and have booked many prospects for the beginning of 2019.
The best advice I can give you is to follow the formula, but make it your own. With that being said, if you are interested in hearing more about our coaching program and how the Essential Solution can make 2019 your breakout year with simple strategies like this email above, schedule a call with James or Chris today!