Which is nothing new for a country girl, but it is different here in Colorado than in Kansas. Back in Kansas, I sadly saw more dead deer alongside the road than live ones crossing. I almost never see dead deer on the roadside in Colorado.
This morning, watching a big fellow cross in front of me, I realized why.
Deer in Kansas, for whatever reasons, dart across the road. They dart out in front of you and you have no chance to stop. Whenever I've seen deer cross the road in Kansas, they were running full-out, scared to death ... as if they KNOW the road is a death trap. It was like they closed their eyes and said, "Here I go, hope I make it!"
And of course, more often than not, they don't.
Colorado deer are different. They OWN the road. They step out into the road and turn and LOOK at you, as if to say, "You want a piece of me? You realize you are driving on MY road, right? And if you don't slow down and wait, I will dedicate my life to ruining yours."
The confidence with which Colorado deer cross the road slows traffic all across the state. Seriously, you don't want to hit these deer because you know it's going to wreck your car, your day, your insurance rates, and probably the rest of your month.
Colorado deer give you time to think about this.
Colorado deer understand, on some level, that attitude determines outcome. As you're growing your law firm, moving to more digital marketing, and becoming the CEO of your legal business ... don't cross the road with fear, like a Kansas deer. If you live in fear, you will probably come to a bad end!
Be a Colorado deer. Don't close your eyes and run like hell hoping for the best. Step out with confidence, stare down your challenges and OWN the road!
At IMS we offer digital marketing solutions and coaching in the three areas most vital to your success: sales, marketing and mindset. If you're ready to own the road, schedule a strategy session with us now.