Your practice likely includes a range of individuals – elderly couples who live modestly and are worth several millions and middle aged professionals busy working hard to achieve a comfortable lifestyle. The successful practice blends a mix of clients. It keeps things interesting and profitable.
Your marketing efforts need to be a mixture as well, drawing on different tools that work together to build awareness, position you as a thought-leader and get people to come to you to help them with their estate planning.
What’s in the mix?
- Digital and social media –websites, email newsletter campaigns, blog posts and videos.
- Workshops and networking – where you meet and greet, speak and educate – live and in person.
- Traditional print and publicity – print ads, brochures, speaking with reporters and editor.
The most important thing to understand: there is no single silver bullet that magically makes everything happen. All of these tools complement and strengthen each other and, done correctly and over time, they work. We have the data to prove it!
Need help pulling it all together? Give us a call – 877-352-2021 – and ask for James. We can help you create a mix of old school and new school marketing tools that will work well together to make your practice a success.